Less rings but better.

A trend I’ve noticed in the ring business is advertising how many rings are on display.

First of all, it’s easy to have hundreds of rings on display when they’re all made from cheap plated brass and ordered in a set from the same wholesalers as everyone else.

Second of all, more rings does not equal better. When it comes to most of the men’s wedding rings in stores out there, you could easily ask for a favour from Thanos and eliminate half of them without even noticing they were gone.

They’ll have gaudy diamonds, they’ll be too thick, they’ll be uncomfortable to wear or look like they were designed in the 1970’s for a mafia boss.

It takes restraint to build a collection of well-designed rings and not just throw everything out there and see what sticks.